How #OldMedia needs to fight back
Here's a great example of how Old Media needs to fight back and push the case for the simplicity, tactile delight, and practicality of physical media against the unnecessary complication of trying to replicate it in a digital environment. Digital's cool, sure, but physical (analogue) media such as newspapers, books, and magazines need to be embraced and supported to ensure their very survival and to avoid a fast approaching journalistic Armageddon.
Note to Rupert Murdoch: Stop this protectionist arrogance, and realize that charging for online content will never work, it will simply alienate people who will then neither visit your news websites nor buy your newspapers — they'll migrate elsewhere (and the Guardian Online is a likely destination in the UK). Simply make your newspapers better value, cheaper, and offer unique content, that will then be reason enough for ordinary people to buy a "daily" on a regular basis. It used to work; it still can. And yes, I know the above video is from News International, and I applaud them for it.
Comments [0]